I just stumbled across this new magazine called Sneeze Magazine. It's a large 22 x 16 format, loose newspaper style skate magazine with interesting photography meant to be taken apart and hung up on your walls. SNEEZE provides news and stories on skateboarding, art, music and culture.
The primary distribution method is via the old style newspaper boxes so it’s available 24/7 to anybody looking for it. The magazine is also distributed in select shops around Asia and North America. The concept is really fresh and I hope it will take off. The goal is to create a destination for the reader by having one box per city in a select location — like a flagship store. And it’s only two bucks.
You can find the Vancouver box at the corner of Water & Abbot Street in Gastown. New York City’s got theirs at Lafayette & Prince Street. Los Angeles location is coming soon.
I have always had a soft spot for large oversize publications, and this is no exception. I remember a very unique oversized fashion / culture magazine called FAD that is no longer published, to my knowledge anyway. I wish it still was.
Go pick up a copy of this and check 'em out online at Sneezemag.com
Tuesday, September 09, 2008
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